As future public relations professionals, we must understand how people with differences work together to communicate effectively. By fostering Chapters with diverse membership and leadership, we can build stronger relationships with the professional community and enrich the public relations industry as a whole.
The definition of diversity is broad. PRSSA embraces all individuals regardless of background, culture, education, major, age, disability, gender and sexual orientation. PRSSA recognizes the importance of different experiences, perspectives and voices in making a viable Society that aids the profession.
Initiatives like the Dr. F.H. Teahan Diversity Award encourage Chapters to seek diversity among its leaders and membership.
In 2005, members of the PRSSA National Committee adopted the Diversity Initiative (PDF). The Initiative, which was updated in 2014, encourages Chapters to recruit and retain a diverse membership that is representative of the demographic composition of the Chapter’s college or university. The PRSSA Diversity Toolkit (PDF) provides Chapters with guidelines for supporting diversity on their campuses.
PRSSA policies on diversity reflect the policies of PRSA. For case studies, articles, and other news and information on diversity-related issues, see PRSA’s diversity webpages.
PRSSA is proud to have 15 Chapters at Historically Black Colleges and Universities (HBCU) and 47 Chapters at Hispanic Association of Colleges and Universities (HACU). HBCU were established before 1964 to serve Black and African American community. HACU include more than 450 colleges and universities committed to Hispanic students seeking higher education in the United States, Puerto Rico, Latin America, Spain and Portugal.