Established in 1989 as a voluntary program, Certification in Education for Public Relations offers academic programs the opportunity to have an outside evaluation team review and endorse undergraduate and master’s level programs for meeting eight standards (PDF) in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit and the university, and diversity and global perspectives.
PRSA, through its Educational Affairs Committee, conducts the certification review process for undergraduate public relations programs. The review is administered by two accredited PRSA members, a full-time educator and a APR-credentialed practicing professional, who examine the school’s curriculum, resources, facilities and university support of its programs.
The 2-3-day site visit includes meetings with faculty, students, administrators and key external constituencies. Reviewers contact internship providers, employers of graduates and other local practicing professionals to assess alumni from the public relations program and to ask former students about their educational experience.
To learn more about the standards, criteria and review process, download the CEPR Guidelines (PDF). Questions may be addressed to PRSSA Executive Director Jeneen Garcia and CEPR Coordinator Susan Gonders.
Schools that currently hold PRSA Certification are listed below.
Master's Degree Programs:
Bachelor's Degree Programs: