(Banner graphic of PRSSA 2016 National Conference logo)

PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 21

10 a.m.–2 p.m.

Career Tours
Pre-registration is required; limited capacity available.
Please register early as slots are first come, first served.

12–7 p.m.Registration and Hospitality
2:30–3:30 p.m.Regional Conference Workshop

Student-Run Firm Workshop
2:30–6:30 p.m.Resume Critique
Pre-registration is required; limited capacity available.
Please register early as slots are first come, first served.
4–5 p.m.Chapter Development Sessions
5:15–6:30 p.m.Chapter Presidents’ Leadership Workshop
5:30–6:45 p.m.PRSSA Adviser Session
7–9 p.m. “The PRSSA 500” Opening Night Celebration 

Saturday, Oct. 22

8 a.m.–4 p.m. Registration
8 a.m.–1 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. Welcome, Awards, Keynote Address, and Chapter Roll Call
12–1:15 p.m.

Chapter Presidents' Lunch

Sponsored by

GM

12–1:15 p.m.Fireside Chat
Pre-registration is required; only available for the first 50 registrants.
Please register early as slots are first come, first served.
1:302:30 p.m.

Blogging Rules to Break and Follow

  • Ron Culp, DePaul University
  • Anne Waddington, Torchlite Marketing

Crises in the Crossroads

  • Myra Borshoff, APR, Fellow PRSA, Borshoff (Retired)
  • Jen Dial, Eli Lilly
Knowing What to Say: A Guide to Political Public Relations
imMEDIAte, Your Guide to Media Relations
2:45–3:45 p.m.

Stars of the Midwest

  • Jennifer Beaver, BRANDed Management
  • Klint Briney, BRANDed Management

Once Upon A Time: A Guide to Story Telling

Perfect Planning
Let's Get Social (Media)
4–5 p.m.Stand Out: How to Make Your Portfolio Shine

Pitch(ing) Perfect

  • Brandon Scott, Ten Adams    
Creating the Most Effective Campaign for Your Client
The Profit of Nonprofits
5:15–6 p.m. Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-Run Firms
  • Public Relations Liaisons, Webmasters and Historians

Sunday, Oct. 23

8:30–9 a.m. Coffee with Champions for PRSSA

Sponsored by
 
Champions for PRSSA
9 a.m.–3 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:15–10:30 a.m.Keynote Address: Meet the Living Legends of Public Relations

Sponsored by
 
The Plank Center for Leadership in Public Relations
11 a.m.–12 p.m. Aspire Higher
Work It: Fashion Public Relations

The Courage to be Authentic

Coming Back, Again and Again
12:30–2:30 p.m. PRSA General Session with Scott Kelly
3–4 p.m.

Where Are They Now? (Hosted by the New Professionals Section)

Running the News

Get Your Head in the Game

  • Andrea Farmer, APR, NCAA
TBD
4:15–5:15 p.m.One Client vs. Many
  • Patti Temple Rocks, Golin Chicago
Public Relations In a Digital Age
Insure Your Future

Start Up Smart

5:30–6:30 p.m.

Become the Intern Guru

Monday, Oct. 24

7 a.m.–12 p.m.Registration
8–9:45 a.m. PRSA General Session with Theresa Payton
10 a.m.–4 p.m.Resume Critique
Pre-registration is required; limited capacity available.
Please register early as slots are first come, first served.
10:15 a.m.–12:15 p.m.Career Development Exhibition (Schools A-L)
12:15–1:15 p.m.Exhibitor Break
1:15–3:15 p.m.Career Development Exhibition (Schools M-Z)
5:30–8 p.m. “Circle City Celebration” Awards Ceremony and Dinner

Tuesday, Oct. 25

8–9:15 a.m.“Victory Lap” Farewell Breakfast
9:45–11 a.m.PRSA General Session

Speakers, sessions and other Conference events are subject to change without notice.