(Banner graphic of PRSSA 2016 National Conference logo)

PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 21

10 a.m.–2 p.m.

Career Tours
Pre-Registration is now closed.  

Meeting Location: Michigan/Texas and Florida/Illinois

12–7 p.m.

Registration and Hospitality
Registration 2

3–4 p.m.Regional Conference Workshop
Marriott 5

Student-run Firm Workshop
Marriott 6
3–6:30 p.m.Resume Critique
Pre-Registration is now closed.  
Michigan/Texas and Florida/Illinois
4:15–5:15 p.m.

Chapter Development Sessions

  • Eastern Michigan University, “New Faces, Old Faces: Role Transitions From New Member to President” with Rowan University, “GRowan Pains: Successfully Recruit and Retain Chapter Members”

Marriott 5

  • Drake University, “Not the Boss of You: A Guide to Leading Leaders” with Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters”

Marriott 6

5:30–6:45 p.m.

Chapter Presidents’ Leadership Workshop
Marriott 3–4

5:30–6:45 p.m.

PRSSA Adviser Session: Effectively Advising Your PRSSA Chapter

  • Kelly Davis, APR, National Professional Adviser
  • Tina McCorkindale, Ph.D., APR, National Faculty Adviser

Lincoln

7–9 p.m. 

“The PRSSA 500” Opening Night Celebration 
Marriott 1–6

Saturday, Oct. 22

8 a.m.–4 p.m. Registration
Registration 2
8 a.m.–1 p.m.Hospitality
Outside Registration 2
8–9 a.m. Continental Breakfast
Indiana Ballroom
9–11:30 a.m. 

Welcome, Awards, Keynote Address, and Chapter Roll Call

Marriott 1–6

12–1:15 p.m.

Chapter Presidents' Lunch

Sponsored by

GM
Indiana F–G

12–1:15 p.m.Fireside Chat
Pre-Registration is now closed.
Columbus
1:302:30 p.m.

Blogging Rules to Break and Follow

Marriott 1–4

Crises in the Crossroads

Marriott 5

Knowing What to Say: A Guide to Political Public Relations

Marriott 6

Why it's Good to be a Girl

Sponsored by 

vb
Marriott 7–10

2:45–3:45 p.m.

Engaging Your Internal Audience

Marriott 1-4

Once Upon A Time: A Guide to Storytelling

Marriott 5

Perfect Planning

Marriott 6

Experience the Power of Influencers

Marriott 7–10

4–5 p.m.

Pitch(ing) Perfect

Marriott 5

Corporate Social Responsibility at the Core

Marriott 6

The Profit of Nonprofits

Marriott 7–10

A Conversation With Warner Bros. Television Publicity

Sponsored by 

WB
Marriott 1-4

5:15–6 p.m. Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers

Marriott 5

  • Publications and Student-run Firms

Marriott 6

  • Public Relations Liaisons, Webmasters and Historians

Marriott 7–10

5:30-8:30 p.m.PRSA Diversity Mixer

Sunday, Oct. 23

8:30–9 a.m. Coffee With Champions for PRSSA

Sponsored by
 
Champions for PRSSA
Marriott 1–6 Foyer
9 a.m.–3 p.m.Registration
Registration 2
9 a.m.–12 p.m.Hospitality
Outside Registration 2
9:15–10:30 a.m.

Keynote Address: Meet the Living Legends of Public Relations

Sponsored by 
The Plank Center for Leadership in Public Relations
Marriott 1-6
11 a.m.–12 p.m. Aspire Higher

Marriott 1-4

Work It: Fashion Public Relations

Marriott 5

The Courage to be Authentic

Marriott 6

How to Write a Killer Job Application

Marriott 7-10

12:30–2:30 p.m. 

PRSA General Session with

JW Grand Ballroom, JW Marriott Indianapolis

3–4 p.m.

Where Are They Now? (Hosted by the New Professionals Section)

Marriott 1-4

Running the News

Marriott 5

Get Your Head in the Game

Marriott 6

Public Relations In a Digital Age

Marriott 7-10

4:15–5:15 p.m.One Client vs. Many

Marriott 1-4

Disrupting The Norm

Marriott 5

Start Up Smart

Marriott 6

Coming Back, Again and Again

Marriott 7-10

5:30–6:30 p.m.

Special Session: Become the Intern Guru

Marriott 6-10

Monday, Oct. 24

7 a.m.–12 p.m.Registration
Registration 2
7:30 – 8:00 a.m. 

Coffee with Sacred Heart University

Sponsored by 

SH
Marriott 7-10 Foyer

8–9:45 a.m. 

PRSA General Session

JW Grand Ballroom, JW Marriott Indianapolis

10 a.m.–4 p.m.Resume Critique
Pre-Registration is now closed.  
Michigan/Texas and Florida/Illinois
10:15 a.m.–12:15 p.m.Career Development Exhibition (Schools A-L)
Indiana Ballroom
12:15–1:15 p.m.Exhibitor Break
1:15–3:15 p.m.Career Development Exhibition (Schools M-Z)
Indiana Ballroom
5:30–8 p.m. Circle City Celebration” Awards Ceremony and Dinner
Marriott Ballroom

Tuesday, Oct. 25

8–9:15 a.m.“Victory Lap” Farewell Breakfast
Marriott 6
9:30–11 a.m.PRSA General Session with Scott Stratten, Un-Marketing

JW Grand Ballroom, JW Marriott Indianapolis

Speakers, sessions and other Conference events are subject to change without notice.