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PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

National Conference Program

Friday, Oct. 21

10 a.m.–2 p.m.

Career Tours
Pre-Registration is now closed.  

12–7 p.m.Registration and Hospitality
3–4 p.m.Regional Conference Workshop

Student-run Firm Workshop
3–6:30 p.m.Resume Critique
Pre-Registration is now closed.  
4:15–5:15 p.m.

Chapter Development Sessions

  • Eastern Michigan University, “New Faces, Old Faces: Role Transitions From New Member to President” with Rowan University, “GRowan Pains: Successfully Recruit and Retain Chapter Members”
  • Drake University, “Not the Boss of You: A Guide to Leading Leaders” with Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters”
5:30–6:45 p.m.

Chapter Presidents’ Leadership Workshop

5:30–6:45 p.m.

PRSSA Adviser Session: Effectively Advising Your PRSSA Chapter

  • Kelly Davis, APR, National Professional Adviser
  • Tina McCorkindale, Ph.D., APR, National Faculty Adviser
7–9 p.m. “The PRSSA 500” Opening Night Celebration 

Saturday, Oct. 22

8 a.m.–4 p.m. Registration
8 a.m.–1 p.m.Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. 

Welcome, Awards, Keynote Address, and Chapter Roll Call

12–1:15 p.m.

Chapter Presidents' Lunch

Sponsored by


12–1:15 p.m.Fireside Chat
Pre-Registration is now closed.  
1:302:30 p.m.

Blogging Rules to Break and Follow

Crises in the Crossroads

Knowing What to Say: A Guide to Political Public Relations

  • Anne Hathaway, Hathaway Strategies
  • Jane Jankowski,

Why it's Good to be a Girl

Sponsored by 


2:45–3:45 p.m.

Engaging Your Internal Audience

Once Upon A Time: A Guide to Storytelling

Perfect Planning

Experience the Power of Influencers
4–5 p.m.

Pitch(ing) Perfect

  • Brandon Scott, Ten Adams    

Corporate Social Responsibility at the Core

The Profit of Nonprofits

A Conversation With Warner Bros. Television Publicity

Sponsored by 


5:15–6 p.m. Officer Discussions
  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-run Firms
  • Public Relations Liaisons, Webmasters and Historians
5:30-8:30 p.m.PRSA Diversity Mixer

Sunday, Oct. 23

8:30–9 a.m. Coffee With Champions for PRSSA

Sponsored by
Champions for PRSSA
9 a.m.–3 p.m.Registration
9 a.m.–12 p.m.Hospitality
9:15–10:30 a.m.

Keynote Address: Meet the Living Legends of Public Relations

  • Bridget Coffing, Emeritus McDonalds Corporation
  • Mike Fernandez, Cargill
  • Moderator: Kevin Saghy, Chicago Cubs
Sponsored by 
The Plank Center for Leadership in Public Relations
11 a.m.–12 p.m. Aspire Higher
Work It: Fashion Public Relations

The Courage to be Authentic

How to Write a Killer Job Application

12:30–2:30 p.m. 

PRSA General Session with

3–4 p.m.

Where Are They Now? (Hosted by the New Professionals Section)

Running the News

  • DeShong Perry-Smitherman, The AES Corporation

Get Your Head in the Game

Public Relations In a Digital Age

4:15–5:15 p.m.One Client vs. Many

Disrupting The Norm

Start Up Smart

Coming Back, Again and Again

5:30–6:30 p.m.

Special Session: Become the Intern Guru

Monday, Oct. 24

7 a.m.–12 p.m.Registration
7:30 – 8:00 a.m. 

Coffee with Sacred Heart University

Sponsored by 


8–9:45 a.m. 

PRSA General Session

10 a.m.–4 p.m.Resume Critique
Pre-Registration is now closed.  
10:15 a.m.–12:15 p.m.Career Development Exhibition (Schools A-L)
12:15–1:15 p.m.Exhibitor Break
1:15–3:15 p.m.Career Development Exhibition (Schools M-Z)
5:30–8 p.m. Circle City Celebration” Awards Ceremony and Dinner

Tuesday, Oct. 25

8–9:15 a.m.“Victory Lap” Farewell Breakfast
9:30–11 a.m.PRSA General Session with Scott Stratten, Un-Marketing

Speakers, sessions and other Conference events are subject to change without notice.