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PRSSA 2016 National Conference

Crossroads of Public Relations

Indianapolis | Oct. 21–25 |

Mary Henige, APRMaryHenige
Director, Social Media, Digital Communications and Reputation Management
General Motors Company

Keynote Address
Saturday, October 26
9 a.m. – 11:30 a.m.

Mary Henige, APR has held many communications positions in her nearly 27 years with General Motors. In her current role as director, social media, digital communications and reputation management, she leads GM’s social media strategy, employee policy and training; blogs; community engagement on GM’s corporate brand channels; and crisis monitoring and response. Her team works in cooperation with other areas to broaden the reach of GM’s “stories” including video production and media outreach.

Additionally, Henige oversees GM’s creative interactive and user experience team who develop and support the company’s global intranet and external websites and channels such as the media site, corporate blogs and retiree website.

She received a bachelor's degree in speech communication and public relations, and a master's degree in organizational communication and public relations, both from Wayne State University (WSU), in 1986 and 1993, respectively.

Henige is an accredited member of PRSA. She began her affiliation with PRSA in 1984 as a student. She was the 2003 president of the 550-member PRSA-Detroit Chapter, and focused on education during her term. The Chapter won one of three national diversity awards for outstanding multicultural programming, as well as an East Central District Award for professional development, during her tenure.  

She helped the Detroit Chapter obtain the ’08 PRSA International Conference bid by promoting GM’s willingness to be the premier sponsor. In October 2007, she was asked to co-chair the Detroit conference. The international conference team raised nearly $250,000 in sponsorships, more than any prior conference. About 2,000 professionals and more than 1,000 students attended the successful conference. Additionally, the event pumped nearly $2 million into Detroit’s economy, according to the Detroit Visitors and Convention Bureau.

Henige enjoys working with and mentoring students and new professionals.  She has recruited and trained interns for many years. In 2005, she began overseeing General Motors’ internship program. She has been the professional advisor to WSU’s PRSSA Chapter since 1993. In 2005 she became chair of Wayne State University’s Department of Communication PR Advisory Board. Henige has taught introductory public relations courses at Wayne State, and has been a guest lecturer at many universities.