Sponsored by:

Friday, June 2

6:30–7 p.m………………… Registration and Check In………………………………………. Silverman Foyer

7–9 p.m…………………….. Welcome Reception Meet and Greet………………………….. Paloma I-III

Guest Speaker: Cheryl Procter-Rogers, APR, Fellow PRSA, A Step Ahead PR Consulting and Coaching
(light meal will be provided)

Saturday, June 3

9:00–9:15 a.m…………….. Check In*………………………………………………………… Silverman Foyer

                                                  (Only for those who did not receive their credentials on Friday)

9:15–9:45 a.m. …………… Welcome and PRSSA Report……………………………………. Mohave I-III

                                                   Jane Dvorak, APR, Fellow PRSA, PRSA Chair, JKD & Company, Inc.

9:45-11:15 a.m……………. Saturday Keynote Presentation and Case Study……………… Mohave I-III

                                                  Guest Speaker: Gary McCormick, APR, Fellow PRSA, GMc Communications, LLC

Case Study sponsored by:

11:15 a.m. – 11:30 a.m. …. Break

11:30 a.m.–12:30 p.m……. Discussions among Chapter Cohort Groups

Presidents: Small Chapters (less than 25 members)……………. Paloma I

Presidents: Mid-Size Chapters (26—75 members)……………….. Paloma II

Presidents: Large Chapters (more than 76 members)………….. Paloma III

All Firm Directors……………………………………………………………… Hacienda I

12:30–1 p.m……………….. Best Practices Sharing …………………………………………………….. Mohave I-III

1–2 p.m…………………….. Luncheon…………………………………………………………. Kiva I-III

2:15–3:15 p.m…………….. Breakout Sessions

How Partnerships Help Your Chapter Grow – Breakout Session
Emma Finkbeiner, Immediate Past President, PRSSA

Andrew Cook, National President, PRSSA

Communications for Chapter Leadership – Breakout Session

Alisa Agozzino, National Faculty Adviser

Kelly Davis, National Professional Adviser

Clients, Challenges and Beyond: Firm Director Session

Michelle Olson, APR, Board Liaison

President
Last Names A–K
President
Last Names L–Z
All Firm Directors
Paloma I Paloma II Paloma III


3:15–3:30 p.m…………….. Break

3:30–4:30 p.m…………….. Breakout Sessions

President
Last Names A–K
President
Last Names L–Z
All Firm Directors
Paloma I Paloma II Paloma III

4:30–5:00 p.m…………….. Network with Former PRSSA National Committee Members

5:00 p.m. ………………….. Dinner on Your Own/Free Evening

Sunday June, 4

8:45–9 a.m. ……………….. Welcome and Rally Review……………………………………… Mohave I-III

9–9:45 a.m………………… Sunday Keynote Presentation………………………………….. Mohave I-III

                                                  Guest Speaker: Brandi Boatner, IBM

9:45–10:15 a.m. ………….. PRSSA 2017 National Conference Presentation …………….. Mohave I-III

                                                  Conference Committee

10:15–10:45 a.m…………. Foundational Values and Introduction to PRSA………………. Mohave I-III

Joseph Truncale, CEO, PRSA

                                                Michelle Olson, APR, PRSA Board Liaison

10:45 a.m.–11 a.m……….. Break

11 a.m.–Noon……………… Making a Splash: Summer Planning Workshop ……………… Mohave I-III

Concluding Remarks                                                  

Noon–1 p.m………………… Luncheon…………………………………………………………. Kiva I-III

Note: The Embassy Suites Scottsdale offers complimentary made-to-order breakfast for guests each morning. All attendees are required to stay through the close of events on Sunday. Please plan travel arrangements accordingly.