February 18, 2013
OKLAHOMA CITY – The Oklahoma Christian University Chapter of PRSSA recently met Devon Energy Media Relations Manager Chip Minty while touring the company’s headquarters in Oklahoma City.
Five public relations students were selected to attend the tour in downtown Oklahoma City and spent two hours discussing crisis communication, social media and internship opportunities with Minty.
“People are our most important asset here at Devon,” Minty said. “These people represent the values that were established by John and Larry Nichols, the fathers of the company.”
The discussion focused on the public relations management of the company’s crisis communication and the communications responsibilities of working in a market of oil and gas drilling. “In oil, you’re guilty until proven innocent, because people think you’re dedicated to polluting the earth,” Minty said. “Accidents will happen and how you respond to those incidents, how you take control of it and how well you work with regulators is a representation of your company.”
Minty addressed that the fundamental approach to crisis management is not to publish news releases but to be prepared for the media.
Before touring Devon’s 55-story skyscraper, Minty explained the building’s design and the role of their practices involved in the successful re-branding of the company, along with assistance from a local TV producer, Jack Frank.
“Jack Frank did a beautiful job on documenting the redesign,” Minty said. “If you are providing to (the) media’s needs, then they will treat you with respect and the public will perceive you as a credible company.”
“The tour provided each student firsthand insight in a business-oriented environment,” Oklahoma Christian PRSSA Faculty Adviser Joshua Watson said. “With tours like these, members are able to network in a diversity of environments, which is an important key to success.”
Oklahoma Christian University PRSSA President