July 9, 2013
LINCOLN, Neb. – The PRSSA Chapter at the University of Nebraska-Lincoln celebrated National Peanut Butter and Jelly Day with Lincoln restaurants and businesses to support the Food Bank of Lincoln’s BackPack Program.
Local businesses featured PB&J themed dishes on their menus on April 2, National PB&J Day, and area businesses hosted PB&J food drives March 27 through April 3. Proceeds and donations of $1,028 and 1,322 pounds of PB&J were donated to the Food Bank of Lincoln’s BackPack Program, which provides children in need with food packs over the weekends during the school year.
Members were able to practice a variety of public relations skills planning and executing PB&J Day. They created a press release, media pitches, posters, point-of-purchase materials, and planned a social media schedule that incorporated a unique hashtag for the event, #PBJinLNK. Area schools contributed posters that were placed in restaurants to promote the featured PB&J dish. Lincoln mayor Chris Beutler proclaimed April 2 “PB&J in LNK Day” with a signed proclamation.
UNL PRSSA members have hosted PB&J with PRSSA since 2008. This year, the event was expanded into the Lincoln community so UNL PRSSA members could practice their technique, and more importantly, to have a greater impact on child hunger.
“PB&J are two of the main ingredients in the food packs provided to children by the BackPack Program,” said special projects director Shelby Hinze. “The growth of this project from the college lobby into the Lincoln community made sense and was an exciting step for us. We were thrilled to help children in need while practicing our public relations skills.”
For more information about the campaign, visit: www.unl.edu/prssa/pbj-lnk.