Biweekly Update

Dec. 9

In this issue…


Attend the PRSSA 2012 National Assembly
The PRSSA 2012 National Assembly will be held from March 15–18 at the Charlotte Marriott City Center in Charlotte, NC. Official delegates will vote on proposed bylaw amendments and elect the 2012-2013 National Committee. All attendees may attend leadership training sessions, Assembly meetings and socials.

Each Chapter has the privilege of sending one official delegate to represent their Chapter at the Assembly. PRSSA will pay each delegate's three-night stay in a quad room at the Charlotte Marriott City Center during the Assembly. Registration for delegates is complimentary. Non-delegates are encouraged to attend as well; registration is $60 and the hotel room rate is $137 per room per night (not including taxes). PRSSA will assign rooms to Assembly attendees on a first-come, first-served basis.

Visit the PRSSA 2012 National Assembly website to learn more information about the event. Join the PRSSA 2012 National Assembly Facebook group or follow #PRSSANA on Twitter to meet other attendees and discuss the event.


Register for PRSA Associate Membership
National President, Adam Aisner
Now is the perfect time to start planning your future. Join PRSA as an Associate Member and get ready to launch your career. For just $60, you'll have access to professional development opportunities, JobCenter, an extensive offering of webinars and of course, a huge network of professionals. Consider also joining the New Professionals Section to meet more PRSA members just like you.

Learn Tips From PRSSA Blog Podcasts and Infographics
FORUM Editor in Chief Amy Bishop
The PRSSA Blog provides resources for Chapter members at any stage in their education, including insight into industry trends, Chapter development, internship advice, PRSSA events and more. Recent blogs have included an Intern Talk podcast on resumes, six steps to be a PR superstar and an infographic about implementing a SWOT analysis. Any member may guest blog for PRSSA. For more information on guest blogging or to pitch an idea, contact Amy Bishop.

Introducing the Pacesetter Recognition for Chapters
Vice President of Public Relations, Lauren Gray
The Pacesetter, previously Chapter of the Month, is a new recognition for Chapters as they improve themselves through involvement in National initiatives, Chapter development, membership increases and more. Look for more information on this recognition on the website this winter.

Advocacy Award Deadline Extended
Vice President of Advocacy JR Rochester
Ethics validates and separates practitioners in the field. Incorporate this information within your Chapter meetings and use case studies to enhance your knowledge of ethics and its applications. PRSSA Chapters have the opportunity to get involved and build a solid foundation to apply for the Chapter Ethics Advocacy Award, which has a newly extended deadline of spring 2012.

Begin Preparing to Apply for PRSSA Scholarships
Vice President of Member Services Vanessa Perkins
It is never too early to start the application process for a scholarship. Many of PRSSA’s scholarships require essays – start working on them in advance and have your Faculty and Professional Advisers edit your work. The essay portion gives you an opportunity to showcase your writing, a critical skill within the public relations field. For questions about PRSSA scholarships and their requirements, contact Vanessa Perkins.

Utilize Your Upcoming Winter Break
Vice President of Professional Development, Jessica Noonan
Professionalism never takes a holiday. Winter break is an excellent time to conduct informational interviews and build relationships. Utilize your PRSA connections to initiate a conversation.

Intern Talk: Preparing Your Resume
Vice President of Internships/Job Services Joe Clarkson
Are you struggling to develop your resume? Are you looking for a professional’s insight on what employers are looking for in a resume? This month for Intern Talk, Vice President of Internships/Job Services Joe Clarkson sits down with Jessica Bernot from Landau Public Relations in Cleveland to discuss what PRSSA members should be thinking about when developing their resume.

Also, check out this opportunity recently posted on the PRSA JobCenter:
Paid Intern II – Communications
Mesa Consolidated Water District
Costa Mesa, California

Attend a 2012 Regional Conference
Vice President of Regional Conferences Haley Higgs
Looking for nearby professional development opportunities, or events in other part of the country? Consider attending a few PRSSA 2012 Regional Conferences. Visit the Regional Conference section of the PRSSA website to get the dates, themes and locations of the 2012 events. Go ahead and get those dates in your calendar. Also, be on the lookout for upcoming Regional Conference information in the upcoming issue of FORUM and on the PRSSA Blog.


Jan. 23 — #PRSSA Twitter Chat at 9 p.m. ET

Jan. 30Gary Yoshimura Scholarship applications due

Feb. 17 — Deadline to register for National Assembly in Charlotte, NC, from March 15-18; National Committee Candidate Nomination Form, essay and letter of recommendation due; FORUM Intent-to-Bid Form due; proposed PRSSA bylaw amendments due

Feb. 27 — Two copies of each FORUM proposal due to PRSSA Headquarters from those who submitted an Intent-to-Bid form