Bateman Case Study Competition

Judging Results

PRSSA Headquarters received 67 entries for the PRSSA 2017 Bateman Case Study Competition. Of these submissions, 15 entries received honorable mention and three were chosen as finalists and presented their campaigns to a panel of judges on Wednesday, May 10 in Chicago. The results are below:


First Place: University of North Carolina-Chapel Hill (Campaign Summary PDF)

Second Place: University of Alabama

Third Place: University of Nebraska-Lincoln

Honorable Mentions

Thank you to all teams for participating. Although this is a competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Wednesday, April 26. If you have any questions, please contact Executive Director, Jeneen Garcia at 212-460-1466.

  • Brigham Young University, Provo Team 1
  • Brigham Young University, Provo Team 2
  • DePaul University Team 1
  • DePaul University Team 2
  • High Point University
  • James Madison University – Blue Ridge
  • Kent State University – Blue Team
  • Kent State University – Gold Team
  • Lee University
  • Loyola University New Orleans
  • Quinnipiac University
  • St. John Fisher College
  • University of Georgia
  • University of Nevada, Reno
  • University of South Carolina


PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.

  • Arshia Anwer, Ph.D.
  • Walter R. Bateman II, CPCU, ARM
  • Beverly Braga
  • David W. Brown
  • Ally Bunin
  • Emily Delaney
  • Michael M. Durand
  • Natan Edelsburg
  • Henry Feintuch
  • Danielle Filippone
  • Julie B. Fix, APR, Fellow PRSA
  • Lee-Ann Germinder
  • David Graubard
  • Heather Harder
  • Kari Hudnell
  • Zack Jaramillo
  • Gina Pesko Laughlin
  • Kristin Lee
  • Christopher Lukach, APR
  • Jacquie McMahon
  • Drew Mitchell
  • Joseph D. Ogden
  • Francis Onofrio, APR, Fellow PRSA
  • Hanna Porterfield
  • Emmanuel Tehividjian
  • Janet Vasquez
  • Roz Whitaker-Heck
  • Jeremy Woolf

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2017 Campaign

PRSSA challenges participants of the Bateman Case Study Competition to develop a campaign on behalf of the Campaign to Change Direction, to change the culture of mental health in America. This Competition is sponsored by The Plank Center for Leadership in Public Relations and Edelman.

The goal of the 2017 Bateman Competition is to change the way we think and talk about mental health. Participating teams will achieve this goal, in part, through education on the Five Signs of mental suffering, which are: change in personality, agitation, withdrawal, decline in personal care and hopelessness.

Competition Materials

Competition Scope

The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through February, teams implement February through March and final entries are due to PRSSA Headquarters in April.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

  • 2016 Student Veterans of America (SVA)
  • 2015 Home Matters
  • 2014 Fiserv
  • 2013 Raising Awareness of the Consequences of Youth Bullying
  • 2012 United Way Worldwide
  • 2011 Ally Financial
  • 2010 U.S. Census Bureau

About the Competition

First established as the National Case Study in 1973 and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.