Bateman Case Study Competition
Enhance Your Education
The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.
PRSSA challenges participants of the Bateman Case Study Competition to develop a campaign on behalf of With Purpose, to bring awareness to the necessity of safe and effective treatment options for children with cancer in America.
The goal of the 2018 Bateman Competition is to increase awareness of the problems surrounding childhood cancer treatment in the U.S Participating teams will achieve this goal, in part, evaluating the current awareness level of childhood cancer treatment and will find creative ways to recruit young people to engage in the organization.
- Implementation Phase Reminders Email — Sent Feb. 7
- Download With Purpose Logo
- Fundraising and Starting A Chapter Email — Sent Jan. 10
- Social Media and More Email — Sent Nov. 28
- Bateman Competition Nov. 15 Conference Call
- Cover Letter
- Project Brief
- Rules and Guidelines
- Intent-to-Enter Form (Online, Word and PDF)
The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through February, teams implement February through March and final entries are due to PRSSA Headquarters in April.
After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.
Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.
- 2017 Campaign to Change Direction
- 2016 Student Veterans of America (SVA)
- 2015 Home Matters
- 2014 Fiserv
- 2013 Raising Awareness of the Consequences of Youth Bullying
- 2012 United Way Worldwide
- 2011 Ally Financial
- 2010 U.S. Census Bureau
About the Competition
First established as the National Case Study in 1973 and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.