Past Competitions

Know Your Competition

Winning a PRSSA Case Study Competition takes strategy, hardwork, creativity and research. Get ahead of the game by reviewing past competitions and their winners.


2015 KIND “No Compromises” CampaignKIND

Teams were challenged to build awareness among students that KIND snacks are the perfect snack for both health and taste.

  • Review the campaign brief (PDF)

Winners

2014 PRSSA/Jamberry Campaign

Teams were challenged to create a strategic plan surrounding Jamberry collegiate nail wraps to increase overall brand and product line awareness.

Winners

2013 Blue Cross Blue Shield Michigan Campaign

Teams were expected to develop a campaign which communicated the importance of early cancer detection and the importance of building a trusting relationship with a primary care physician.

Winners

2013 College Duck Tape® Mini-Competition

The 2013 College Duck Tape® Mini-Competition challenged teams to create a strategic public relations campaign to raise awareness for College Duck Tape® focusing on their school’s particular tape. All campaigns culminate in a College Duck Tape® football tailgate event.

Winners

2012 Contiki Vacations CampaignContiki

The 2012 Contiki Vacations Campaign challenged teams to build awareness among college students who are interested in, or planning to, travel abroad for Contiki Vacations by implementing a public relations campaign on campus. Through a unique showcase of creativity, teams were encouraged students to talk about traveling abroad and consider Contiki Vacations when making their summer travel plans.

Winners

2012 Theatrics Campaign

The 2012 Theatrics Campaign challeged teams to compete in a national competition for Theatrics, an online entertainment company that delivers MPTV, Mass Participation Television, and leverages the best of Hollywood, crowdsourcing, and web series to enable anyone to create their own unique character and be a part of a professional plot driven show.

Teams developed grassroots campaigns and applied traditional and non-traditional tactics to reach the campaign’s goal. The winning teams were from Loyola University New Orleans and Ohio Northern University.

2011 Random Acts of Kindness CampaignROAK logo

The 2011 Random Acts of Kindness Campaign challenged teams to build awareness for doing random acts of kindness among the college community by implementing an upbeat public relations campaign on campus designed to educate, motivate and activate the student community to increase participation in kindness activities; using acts of kindness as means to create real impact on students’ lives and in turn, on the lives of those they serve. Students from the Southeast Missouri State Chapter took first place, Otterbein University Chapter took second place and the University of Nebraska at Omaha Chapter took third.

Winners

  • First Place: Souhteast Missouri State University — campaign (PDF)
  • Second Place: Otterbien University
  • Third Place: University of Nebraska at Omaha — campaign (PDF)

2010 CW Campaign

The 2010 CW Campaign challenged teams to build awareness among college students for “The Vampire Diaries” by implementing a public relations campaign on campus. Students from the Louisiana State University Chapter took first place, the Minnesota State University Moorhead Chapter took second place and the Penn State University Chapter took third place.

2010 Starbucks Frappuccino® Campaign

The 2010 Starbucks Frappuccino® Campaign challenged teams to create a fun, upbeat public relations program that would drive students from their respective college communities to weekly Happy Hour events during the launch of the company’s However-You-Want-It Starbucks Frappuccino®. DePaul University’s “Tall” team took top honors.

2010 Kohler Campaign

The 2010 Kohler Campaign challenged students to develop a public relations program that would build awareness for the company’s Save Water America marketing campaign and encourage water conservation. The Syracuse University team won for their creativity and strategy.

2009 CW Campaign

The 2009 CW Campaign challenged teams to develop and implement a public relations program that would build awareness of the network’s newest shows, “90210” and “Melrose Place,” among college students. A team from Georgia College & State University received first place honors.

PRSA PR Case Studies

As a PRSSA member, you have access to further references and examples of award-winning professional campaigns. Log into MyPRSA to Silver Anvil case studies.