Bateman Case Study Competition

2015 Judging Results

News Release

PRSSA Headquarters received 60 entries for the PRSSA 2015 Bateman Case Study Competition. Of these submissions, 13 entries received honorable mention and three were chosen as finalists and presented their campaigns to a panel of judges on Friday, May 8 in Chicago. The results are below:


Honorable Mentions

Thank you to all teams for participating. Although this is a competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Friday, April 17. If you have any questions, please contact Vice President of Education, Jeneen Garcia at 212-460-1466.

  • Brigham Young University-Idaho — AdVance PR
  • Brigham Young University-Idaho — S&E Agency
  • California State University, Long Beach
  • Central Washington University
  • Chapman University Team 1
  • Minnesota State University Moorhead — Family Ties
  • Minnesota State University Moorhead — Insight Communications
  • Minnesota State University Moorhead — The Dragonflies
  • Lee University
  • Samford University
  • University of Georgia
  • University of Nebraska-Lincoln — Team Apex
  • University of Nevada, Reno


PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.

  • Walter R. Bateman II, CPCU, ARM
  • Beverly Braga
  • Joe Clarkson
  • William F. Doescher
  • Michael M. Durand
  • Henry Feintuch
  • Douglas M. Fenichel, APR
  • Julie B. Fix, APR, Fellow PRSA
  • Rochelle Ford, Ph.D., APR
  • Carole M. Gorney, APR, Fellow PRSA
  • Lauren Gray
  • Donna Haggarty, APR
  • Peggy Hutchison
  • Megan Kathman
  • Anne Marie Kearns
  • Linda Krebs
  • Robert M. Kucharavy
  • Kathy Lewton, APR, Fellow PRSA
  • James E. Lukaszewski, ABC, APR, Fellow PRSA
  • Helen Malani
  • Diana Martinelli, Ph.D.
  • Gary McCormick, APR, Fellow PRSA
  • Joseph D. Ogden
  • Brian Price
  • Jonathan R. Slater, Ph.D.
  • Elizabeth Stoltz
  • Emmanuel Tchividjian
  • Rebecca Timms
  • Katerina Tsetsura, Ph.D.
  • Nonna Tsiganok

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2015 Campaign

PRSSA will challenge participants of the PRSSA 2015 Bateman Case Study Competition to raise awareness and spark local and national dialogue around the importance of affordable housing, in partnership with Home Matters®, The Plank Center for Leadership in Public Relations and Edelman.

The goals of this year's Bateman Competition are to increase awareness among the American public and educate them about the serious consequences of poor quality housing, as well as inform and engage communities in steps they can take to help Home Matters take action now. Students will implement a campaign that aligns with the mission of the client's national movement or work with a local Home Matters non-profit member.

Competition Materials

Competition Scope

The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February and final entries are due to PRSSA Headquarters in March.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives in May. The first place team receives $2,500 and a trophy; second place receives $1,500 and a plaque; and third place receives $1,000 and a plaque. All teams are recognized at the PRSSA National Conference.

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

  • 2014 Fiserv
  • 2013 Raising Awareness of the Consequences of Youth Bullying
  • 2012 United Way Worldwide
  • 2011 Ally Financial
  • 2010 U.S. Census Bureau
  • 2009 “Hit the Books Running”
  • 2008 “Safe Kids Buckle Up”
  • 2007 “Family Caregiving . . . it’s not all up to you!”
  • 2006 Habitat for Humanity
  • 2005 “Advancing Ethical Behavior in Academic Performance by Students”
  • 2004 Ford Motor Credit Company
  • 2003 Ferrero U.S.A., Inc. (Nutella)
  • 2002 Contiki Holidays
  • 2001 VISA U.S.A.
  • 2000

About the Competition

First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a competition sponsor.

Learn more about sponsoring
a PRSSA Competition.

Learn from past competition winners. Browse our archive of winning campaign summaries.


2015 Bateman Competition Winners
Loyola New Orleans

"The Bateman competition has been the most challenging academic experience of my life, but honestly the most rewarding. I am so proud of our team because it was our love and support of one another that helped us endure and show the city of New Orleans why Home Matters."

NiRey Reynolds
    First Place Team Member
    2015 Bateman Competition
    Loyola New Orleans