Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2017 Campaign

PRSSA challenges participants of the PRSSA 2017 Bateman Case Study Competition to develop a campaign on behalf of the Campaign to Change Direction, to change the culture of mental health in America, in partnership. This Competition is sponsored by The Plank Center for Leadership in Public Relations and Edelman.

The goals of this year’s Bateman Competition is to change the way we think and talk about mental health. Participating teams will achieve this goal, in part, through education on the Five Signs of mental suffering, which are: change in personality, agitation, withdrawal, decline in personal care and hopelessness.

Competition Materials

Competition Scope

The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through February, teams implement February through March and final entries are due to PRSSA Headquarters in April.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

  • 2016 Student Veterans of America (SVA)
  • 2015 Home Matters
  • 2014 Fiserv
  • 2013 Raising Awareness of the Consequences of Youth Bullying
  • 2012 United Way Worldwide
  • 2011 Ally Financial
  • 2010 U.S. Census Bureau
  • 2009 “Hit the Books Running”
  • 2008 “Safe Kids Buckle Up”
  • 2007 “Family Caregiving . . . it’s not all up to you!”
  • 2006 Habitat for Humanity
  • 2005 “Advancing Ethical Behavior in Academic Performance by Students”
  • 2004 Ford Motor Credit Company
  • 2003 Ferrero U.S.A., Inc. (Nutella)
  • 2002 Contiki Holidays
  • 2001 VISA U.S.A.
  • 2000 Solobiz.com

About the Competition

First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.

Learn more about sponsoring
a PRSSA Competition.

Learn from past competition winners. Browse our archive of winning campaign summaries.

Alabama2016

2016 Bateman Competition Winners
University of Alabama

"Participating in the Bateman Case Study Competition was one of the best experiences to prepare me for a career. Not only are you able to work on a campaign from start to finish, but you learn to adapt to the ever-changing public relations landscape, and how to properly interact with clients, teammates and key publics."

— First Place Bateman Team Member
Samantha Vlahos