Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2016 Campaign

PRSSA challenged participants of the PRSSA 2016 Bateman Case Study Competition to raise awareness and spark local and national dialogue around the importance of education, in partnership with Student Veterans of America (SVA), The Plank Center for Leadership in Public Relations and Edelman.

The goals of this year’s Bateman Competition were to increase awareness on college campuses and in communities about veterans who are students around the globe, as well as increasing the support and networks for these deserving individuals.

Judging Results

PRSSA Headquarters received 70 entries for the PRSSA 2016 Bateman Case Study Competition. Of these submissions, 16 entries received honorable mention and three were chosen as finalists and presented their campaigns to a panel of judges on Wednesday, May 18 in Chicago. The results are below:

Winner News Release

Finalist News Release


  • First Place: University of Alabama (campaign summary PDF)
  • Second Place: Loyola University New Orleans
  • Third Place: Samford University

Honorable Mentions

  • Brigham Young University, Idaho — Dynamix PR
  • Brigham Young University, Idaho — Grand Teton Public Relations
  • California State University Long Beach
  • DePaul University — Team Blue Crew
  • Grand Valley State University — GrandPR
  • Kent State University — Blue
  • Oklahoma Christian University
  • San Jose State University
  • Texas Christian University — Lila PR
  • University of Florida
  • University of Nevada, Reno
  • University of North Carolina at Chapel Hill
  • University of Wisconsin, Oshkosh
  • Utah Valley University — Apogee PR
  • Washington State University
  • Western Kentucky University — Team 3

Thank you to all teams for participating. Although this is a Competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Monday, April 25. If you have any questions, please contact Executive Director Jeneen Garcia at (212) 460-1466.


PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.

  • Chaunda Ball-Martin
  • Walter R. Bateman II, CPCU, ARM
  • Beverly Braga
  • Lourdes Brezo-Martinez
  • Jeremy Bridgman, APR
  • Chance Browning
  • Amelie Bruzat
  • Jon Paul Buchmeyer
  • Sandy Charet
  • Emily Delaney
  • Christina Divigard
  • Michael M. Durand
  • Natan Edelsburg
  • Henry Feintuch
  • Esther Fraser
  • Brody Gordon
  • Carole M. Gorney, APR, Fellow PRSA
  • Stephanie Gouss, APR
  • David Graubard
  • Naomi T. Johnson
  • Gina Pesko Laughlin
  • Kathy Lewton, APR, Fellow PRSA
  • Christopher Lukach, APR
  • Gary D. McCormick, APR, Fellow PRSA
  • Jacquie McMahon
  • Arabella C. Meyer
  • Drew Mitchell
  • John J. Moscatelli, APR, Fellow PRSA
  • Kaitlyn Nealy
  • Danielle Paleafico
  • Hanna Porterfield
  • Kendall Schmidt
  • Emily Simmons
  • Jonathan R. Slater, Ph.D.
  • Elizabeth Stoltz
  • Emmanuel Tchividjian
  • Jamie Warner

Competition Materials

Competition Scope

The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through February, teams implement February through March and final entries are due to PRSSA Headquarters in April.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

  • 2015 Home Matters
  • 2014 Fiserv
  • 2013 Raising Awareness of the Consequences of Youth Bullying
  • 2012 United Way Worldwide
  • 2011 Ally Financial
  • 2010 U.S. Census Bureau
  • 2009 “Hit the Books Running”
  • 2008 “Safe Kids Buckle Up”
  • 2007 “Family Caregiving . . . it’s not all up to you!”
  • 2006 Habitat for Humanity
  • 2005 “Advancing Ethical Behavior in Academic Performance by Students”
  • 2004 Ford Motor Credit Company
  • 2003 Ferrero U.S.A., Inc. (Nutella)
  • 2002 Contiki Holidays
  • 2001 VISA U.S.A.
  • 2000

About the Competition

First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a competition sponsor.

Learn more about sponsoring
a PRSSA Competition.

Learn from past competition winners. Browse our archive of winning campaign summaries.


2016 Bateman Competition Winners
University of Alabama

"Participating in the Bateman Case Study Competition was one of the best experiences to prepare me for a career. Not only are you able to work on a campaign from start to finish, but you learn to adapt to the ever-changing public relations landscape, and how to properly interact with clients, teammates and key publics."

— First Place Bateman Team Member
Samantha Vlahos