United States Tennis Association Southern Campaign

This March, as we celebrate World Tennis Day across the world, USTA wants you to bring to life the company’s Rally the Family campaign in your community. We want you to lead a charge to show your community that tennis is the sport of a lifetime for any age, gender and skill level and everyone in the family can play.

Objectives

  • To build awareness for USTA’s Rally the Family marketing campaign and position USTA and tennis as a sport you can play as a family
  • Utilize social media to engage your community in the Rally The Family campaign and attendance at the tennis event
  • Develop grassroots campaigns and applied traditional and non-traditional PR tactics
  • Execute a tennis event; free for all ages and skill levels

Campaign Materials

Timeline

  • Jan. 13: Registration opens. Teams may begin working on the campaign as soon as they are registered.
  • Feb. 12: Registration ends.
  • Feb. 12 – March 31: Teams execute campaigns.
  • April 8: Teams submit a two page PDF summary to PRSSA Headquarters.
  • April 15 : Winners announced.

Judging Criteria

Judging will be based on the following:

  • Measurement of Results
  • Planning
  • Traditional Media
  • Social Media
  • Evaluation

Rules

  1. To be eligible to participate in the Campaign, all team members must be full-time undergraduate or graduate students who are current PRSSA members from the same PRSSA Chapter. A team may have no less than four and no more than eight members. There may be multiple teams from the same Chapter.
  2. Teams must have an adviser. Advisers can stimulate creativity and give direction, but may not contribute to the actual creation of the campaign. The team adviser is not required to be the Chapter’s Faculty or Professional Adviser. Each team must select one team member or their adviser to receive communication from PRSSA. We strongly encourage the advisers to assure that the teams adhere to the competition rules.
  3. Teams may begin working on the campaign as soon as they have registered. PRSSA will vet entries to ensure teams meet basic Campaign eligibility requirements of PRSSA membership.
  4. Teams will be required to electronically submit a two-page pdf summary of their campaign, including evaluation, to PRSSA Headquarters by the deadline in the timeline. PRSSA Headquarters will share these campaigns with USTA Southern.
  5. Teams may not spend more than $200 (Expense Limit) on the campaign. Each school will be given a budget of $200. We are not providing these funds in advance but rather based on a budget and receipts we are reimbursing up to $200 for campaign expenses. This money is to be used for vendor fees if you decide to host the event at a festival, fees to pay teaching pros if the event takes place at a tennis center, additional PR/Communication/Marketing efforts, social media contests, etc. Example: You host the portable court (called a sport court) on the quad before a football game and there would be no fees associated with securing the court or the space, you can use the budget on banners, a DJ, decoration, food, etc.

Awards

The following prizes will be given to first, second and third place entries:

  • First Place: $600
  • Second Place: $250
  • Third Place: $150

About USTA

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level – from local communities to the highest level of the professional game. It owns and operates the US Open, the largest annually attended sporting event in the world, and launched the Emirates Airline US Open Series linking seven summer tournaments to the US Open. In addition, it owns about 90 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic games. A not-for-profit organization with more than 670,000 members, it invests 100 percent of its proceeds in growing the game. It is divided into 17 sections, of which USTA Southern is the largest. The 164,000+ USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee make up USTA Southern, and account for nearly 25 percent of the total USTA membership. A professional staff housed in Peachtree Corners, Georgia, carries out USTA Southern’s daily operations, but policy is formed and much of the organization’s work is executed via a board and committee structure of more than 200 volunteers.