June 2–4
Scottsdale, Ariz.


Friday, June 2

  • 6:30–7 p.m. Registration and Check In
  • 7–9 p.m. Welcome Reception Meet and Greet
    Guest Speaker: Cheryl Procter-Rogers, APR, Fellow PRSA, A Step Ahead PR Consulting and Coaching
    (light meal will be provided)

Saturday, June 3

  • 9:00–9:15 a.m. Check In
  • 9:15–9:45 a.m. Welcome and PRSSA Report
    Jane Dvorak, APR, Fellow PRSA, PRSA Chair, JKD & Company, Inc.
  • 9:45-11:15 a.m. Saturday Keynote Presentation and Case Study
    Guest Speaker: Gary McCormick, APR, Fellow PRSA, GMc Communications, LLC
  • 11:15 a.m. – 11:30 a.m. Break
  • 11:30 a.m.–12:30 p.m. Discussions among Chapter Cohort Groups
    Presidents: Small Chapters (less than 25 members)
    Presidents: Mid-Size Chapters (26—75 members)
    Presidents: Large Chapters (more than 76 members)
    All Firm Directors
  • 12:30–1 p.m. Best Practices Sharing
  • 1–2 p.m. Luncheon
  • 2:15–3:15 p.m. Breakout Sessions
    How Partnerships Help Your Chapter Grow – Breakout Session
    Emma Finkbeiner, Immediate Past President, PRSSA
    Andrew Cook, National President, PRSSA
    Communications for Chapter Leadership – Breakout Session
    Alisa Agozzino, APR, Ph.D., National Faculty Adviser
    Kelly Davis, APR, National Professional Adviser
    Clients, Challenges and Beyond: Firm Director Session
    Michelle Olson, APR, Board Liaison
  • 3:15–3:30 p.m. Break
  • 3:30–4:30 p.m. Breakout Sessions
  • 4:30–5:00 p.m. Network with Former PRSSA National Committee Members
  • 5:00 p.m. Dinner on Your Own/Free Evening

Sunday June, 4

  • 8:45–9 a.m. Welcome and Rally Review
  • 9–9:45 a.m. Sunday Keynote Presentation
    Guest Speaker: Brandi Boatner, IBM
  • 9:45–10:15 a.m. PRSSA 2017 National Conference Presentation
    Conference Committee
  • 10:15–10:45 a.m. Foundational Values and Introduction to PRSA
    Joseph Truncale, CEO, PRSA
    Michelle Olson, APR, PRSA Board Liaison
  • 10:45 a.m.–11 a.m. Break
  • 11 a.m.–Noon. Making a Splash: Summer Planning Workshop
    Concluding Remarks                                               
  • Noon–1 p.m. Luncheon