June 2–4
Scottsdale, Ariz.
Agenda
Friday, June 2
- 6:30–7 p.m. Registration and Check In
- 7–9 p.m. Welcome Reception Meet and Greet
Guest Speaker: Cheryl Procter-Rogers, APR, Fellow PRSA, A Step Ahead PR Consulting and Coaching
(light meal will be provided)
Saturday, June 3
- 9:00–9:15 a.m. Check In
- 9:15–9:45 a.m. Welcome and PRSSA Report
Jane Dvorak, APR, Fellow PRSA, PRSA Chair, JKD & Company, Inc. - 9:45-11:15 a.m. Saturday Keynote Presentation and Case Study
Guest Speaker: Gary McCormick, APR, Fellow PRSA, GMc Communications, LLC - 11:15 a.m. – 11:30 a.m. Break
- 11:30 a.m.–12:30 p.m. Discussions among Chapter Cohort Groups
Presidents: Small Chapters (less than 25 members)
Presidents: Mid-Size Chapters (26—75 members)
Presidents: Large Chapters (more than 76 members)
All Firm Directors - 12:30–1 p.m. Best Practices Sharing
- 1–2 p.m. Luncheon
- 2:15–3:15 p.m. Breakout Sessions
How Partnerships Help Your Chapter Grow – Breakout Session
Emma Finkbeiner, Immediate Past President, PRSSA
Andrew Cook, National President, PRSSA
Communications for Chapter Leadership – Breakout Session
Alisa Agozzino, APR, Ph.D., National Faculty Adviser
Kelly Davis, APR, National Professional Adviser
Clients, Challenges and Beyond: Firm Director Session
Michelle Olson, APR, Board Liaison - 3:15–3:30 p.m. Break
- 3:30–4:30 p.m. Breakout Sessions
- 4:30–5:00 p.m. Network with Former PRSSA National Committee Members
- 5:00 p.m. Dinner on Your Own/Free Evening
Sunday June, 4
- 8:45–9 a.m. Welcome and Rally Review
- 9–9:45 a.m. Sunday Keynote Presentation
Guest Speaker: Brandi Boatner, IBM - 9:45–10:15 a.m. PRSSA 2017 National Conference Presentation
Conference Committee - 10:15–10:45 a.m. Foundational Values and Introduction to PRSA
Joseph Truncale, CEO, PRSA
Michelle Olson, APR, PRSA Board Liaison - 10:45 a.m.–11 a.m. Break
- 11 a.m.–Noon. Making a Splash: Summer Planning Workshop
Concluding Remarks - Noon–1 p.m. Luncheon