PRSSA 2018 Leadership Rally

Sponsored by:


June 1–3

Embassy Suites by Hilton Scottsdale Resort in Scottsdale, Arizona

Take a look at the agenda below.


Friday, June 1

6:30–7 p.m. Registration and Check In

7–9 p.m. Welcome Reception Meet and Greet
Guest Speaker: TBA
(light meal will be provided)

Saturday, June 2

9:00–9:15 a.m. Check In*
(Only for those who did not receive their credentials on Friday)

9:15–9:45 a.m. Welcome and PRSSA Report
Guest Speaker: Andrew Cook, PRSSA Immediate Past President
Andrew Young, National President, PRSSA

9:45-11:15 a.m. Saturday Keynote Presentation and Case Study
Guest Speaker: Keith Burton, Grayson Emmett Partners

11:15 a.m. – 11:30 a.m. Break

11:30 a.m.–12:30 p.m. Discussions among Chapter Cohort Groups

Presidents: Small Chapters (less than 25 members)
Presidents: Mid-Size Chapters (26—75 members)
Presidents: Large Chapters (more than 76 members)
All Firm Directors

12:30–1 p.m. Best Practices Sharing

1–2 p.m. Luncheon

2:15–3:15 p.m. Breakout Sessions

All About The Members: How to Retain and Engage Your Chapter Membership – Breakout Session
Andrew Cook, Immediate Past President, PRSSA
Andrew Young, National President, PRSSA

PRSA/PRSSA – Breakout Session
Alisa Agozzino, Ph.D., APR, National Faculty Adviser
Michelle Olson, APR, Board Liaison

How to Run Your Student-Run Firm Like a Million Dollar Agency: Firm Director Session
Ben Butler, APR, National Professional Adviser

Last Names A–L
Last Names M–Z
All Firm Directors

3:15–3:30 p.m. Break

3:30–4:30 p.m. Breakout Sessions

Last Names A–L
Last Names M–Z
All Firm Directors

4:30 p.m. Dinner on Your Own/Free Evening


Sunday June, 3

9 –9:15 a.m. Welcome and Rally Review

9:15 – 10 a.m. Sunday Keynote Presentation
Guest Speaker: Scott Thornburg, APR, Sojern

10 –10:15 a.m. PRSSA 2018 National Conference Presentation
Conference Committee

10:15 –10:30 a.m. Break

10:30 – 11:15 a.m. Making a Splash: Summer Planning Workshop
Concluding Remarks

11:30 a.m.–Noon Checkout of Hotel

Noon–1:00 p.m. Luncheon

Note: The Embassy Suites Scottsdale offers complimentary made-to-order breakfast for guests each morning. All attendees are required to stay through the close of events on Sunday. Please plan travel arrangements accordingly.