Leadership Assembly — Virtual Program

Specific times, speakers and sessions are subject to change.

Thursday, April 15
11:30 a.m.– 11:45 a.m.	Welcome Remarks & State of the Society Address Carolyn Lok, PRSSA National President Nicholas Goebel, Immediate Past President
11:45 a.m. – 12:30 p.m.	Keynote Address Brandon “Jinx” Jenkins, TV/Podcast Host, Writer, Journalist Moderator: Alex Ebanks, Senior Manager of Brand & Business Communications, North America Public Affairs & Communications, The Coca-Cola Company.
12:30–1 :15 p.m.	PR Pros Assemble: Building Your Superhero Team Sabrina Browne, Account Director, BCW Global
1:15 –1:45 p.m.	Break
1:45–2:30 p.m.	The Spark Within: Defining a New Generation of Leaders Patrice Tanaka, Founder and Chief Joy Officer, Joyful Planet
2:30–3:15 p.m.	Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results Rob Biesenbach, Owner, Rob Biesenbach LLC
3:15 – 3:45 p.m.	Meet and Greet the 2021–2022 National Committee
4 – 6:30 p.m.	Day-of Competition (Optional Event – additional registration required)
Friday, April 16
11:30 a.m. – Noon	PRSA/PRSSA Updates
Noon – 12:45 p.m.	Combatting Disinformation as Student Leaders Elizabeth Marsh, Assistant Professor, FIU Sponsored by:
12:45 – 1:30 p.m.	Advocacy and Unity Through Times of Change Rich Ferraro, Chief Communications Officer, GLAAD
1:30 – 1:45 p.m.	PRSSA 2021 International Conference Update
2 – 3 p.m.	Meet and Greet the PRSA Board & Mix and Mingle

Agenda