Leadership Assembly — Virtual Program

Specific times, speakers and sessions are subject to change.

Thursday, April 15
11:30 a.m.– 11:45 a.m. Welcome Remarks & State of the Society Address
  • Carolyn Lok, PRSSA National President
  • Nicholas Goebel, Immediate Past President
11:45 a.m. – 12:30 p.m.

Keynote Address

12:30–1 :15 p.m.

PR Pros Assemble: Building Your Superhero Team

1:15 –1:45 p.m. Break
1:45–2:30 p.m.

The Spark Within: Defining a New Generation of Leaders

2:30–3:15 p.m.

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

3:15 – 3:45 p.m. Meet and Greet the 2021–2022 National Committee
4 – 6:30 p.m. Day-of Competition (Optional Event – additional registration required)
Friday, April 16
11:30 a.m. – Noon PRSA/PRSSA Updates
Noon – 12:45 p.m.

Combatting Disinformation as Student Leaders

Sponsored by:

12:45 – 1:30 p.m.

Advocacy and Unity Through Times of Change

1:30 – 1:45 p.m. PRSSA 2021 International Conference Update
2 – 3 p.m. Meet and Greet the PRSA Board & Mix and Mingle