International Conference Program

Friday, Oct. 23

9 a.m.–2 p.m. Career Tours
Preregistration Required
9 a.m.–7 p.m. Registration and Hospitality
2–2:45 p.m.  Student-run Firm Workshop
3–4 p.m. Friday Keynote Session
4:30–5:30 p.m. Chapter Development Sessions
5:45–6:45 p.m. Chapter Presidents’ Leadership Workshop
5:45–7 p.m. PRSSA Adviser Session
7:30–9 p.m. Opening Night Celebration

Saturday, Oct. 24

8 a.m.–4 p.m. Registration and Hospitality
8–9 a.m. Continental Breakfast
9–11:30 a.m. Welcome, Awards, Keynote Address and Chapter Roll Call
12–1:15 p.m. Leadership Recognition Lunch
12:45–1:30 p.m. Coffee Break
1:30–2:30 p.m. Professional Development Sessions 1

  1. The Volunteer State: Non-Profit PR
  2. Don’t Rock the Jukebox: Crisis Communications
  3. Deep End of a Dive: Entertainment and Music PR
  4. Highway 40 Ride: Tourism PR
2:45–3:45 p.m. Professional Development Sessions 2

  1. Courtesy of the Red, White and Blue: Government and Political PR
  2. Friday Night Lights: Sports PR
  3. “Welcome to the Future” Social Media and Digital
  4. “PR Never Dies” Life After Death PR
4–5 p.m.  Professional Development Sessions 3

  1. Doctor, Doctor Give Me the News: Health Sector
  2. Fashion
  3. Media Relations
  4. Finance PR

Sunday, Oct. 25

7:45 a.m.–4 p.m. Registration
8:15–9:30 a.m. Breakfast with Champions for PRSSA

Sponsored by: Champions for PRSSA

9 a.m.–1 p.m. Hospitality
9:45–11:15 a.m. Keynote Address
11:15 a.m.–12:30 p.m. Lunch on Your Own
12:30–2 p.m. PRSA General Session
2:30–3:30 p.m. Professional Development Sessions 4

  1. Work-life Balance
  2. Influencer Marketing
  3. Podcasting
  4. Personal Branding
3:45–4:30 p.m. Officer Discussions

  • Presidents and Vice Presidents
  • Secretaries and Treasurers
  • Publications and Student-run Firms
  • Public Relations Liaisons, Webmasters and Historians

Monday, Oct. 26

7 a.m.–12 p.m. Registration
8–10 a.m. PRSA General Session
10–12:30 a.m. Career Development Exhibition
12:45–1:30 p.m. Special Session: Entrepreneurship Panel
4:30–6:30 p.m. Awards Ceremony and Dinner
6:30–8 p.m. PRSA Diversity and Inclusion Mixer

Tuesday, Oct. 27

9–9:50 a.m. PRSA General Session
11–11:45 a.m. PRSA General Session

Speakers, sessions and other Conference events are subject to change without notice.