Leadership Assembly Agenda

Specific times, speakers and sessions are subject to change.

Thursday, April 16

3:30–4 p.m. Registration (all attendees)
4–5:30 p.m.

Welcome Reception

5:45–6:30 p.m.

Candidate Preparation Session

  • Nicholas Goebel
    PRSSA National President
  • Ashleigh Kathryn
    PRSSA Immediate Past President

Friday, April 17*

7:45 a.m.–6:30 p.m. National Assembly
7:45–8:30 a.m. Delegate and Candidate Debriefing *
8:30 a.m.–Noon National Elections
Noon–1:15 p.m. Lunch (provided for all)
1:15–6:30 p.m. National Elections Continue
(This event may last beyond the 6:30 p.m. timeframe.)
* This session is mandatory for representatives. General members running for National Committee should attend.
** All those registered as representatives must attend the full program to receive coverage for their hotel stay and registration.

Saturday, April 18

8:15–9 a.m.

Motivational Session

9:10–10 a.m. Discussion Among Chapter Cohort Groups
  • Small (1–30 members)
  • Mid-size (31–75 members)
  • Large (76+ members)
10–10:15 a.m. Break
10:15–11:15 a.m. Keynote Address
  • Mike Fernandez
    CEO, United States, Llorente y Cuenca
    Professor, Boston University
11:20–11:45 a.m.

PRSSA 2020 Conference Presentation

  • University of Memphis Conference Committee
  • Del Galloway, APR, Fellow PRSA, Chair, PRSA International Conference
11:50 a.m.–12:35 p.m. Transforming the Landscape
12:35–2 p.m. Lunch with PRSA Board and all attendees
2–2:45 p.m. Self-Leadership Workshop
Sponsored by Florida International University
  • Mihaela Plugarasu
    Instructor, Department of Communication
    Florida International University
2:45–3:15 p.m. Coffee/Tea Break
3:15–4:00 p.m. The Story is Everything
  • Evan E. Roberts
    Marketing Manager
    The Storytellers Project and Storytellers Brand Studio
4–4:45 p.m.

Making Your Biggest College Impact

  • Nicholas Goebel
    PRSSA National President
  • Ashleigh Kathryn
    PRSSA Immediate Past President
5–5:30 p.m. Meet and Greet the 2020–2021 National Committee

Sunday, April 19

8–8:30 a.m.

State of the Society

  • Nicholas Goebel
    PRSSA National President
8:30–9:30 a.m.

An Integrated Strategic Communications Landscape

  • Errol Cockfield
    Senior Vice President for Communications, MSNBC
  • Michelle Olson, APR
    Managing Director, Lambert
    PRSA Chair Elect
  • Moderator: Ashleigh Kathryn
    PRSSA Immediate Past President
9:30–11 a.m. PRSSA 2019–2020 National Committee Workshop/Farewell Remarks
11 a.m. Checkout from hotel rooms for all attendees
Noon–2 p.m. National Committee Transition Meeting ***
  • PRSSA 2019–2020 and 2020–2021 National Committees
***All National Committee candidates and current National Committee members should plan their travel to be able to attend the Transition Meeting.