Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur and co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on helping individuals and organizations discover and actively live and operationalize their purpose to unleash greater success, fulfillment and joy in their personal lives, workplaces and communities.
She is the co-author of the best-selling books, Beat the Curve and Performance360, where she writes about life and organizational purpose. Patrice is also the author of Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO, a book about her late-life passion for ballroom dancing and the lessons she learned.
Patrice has been honored by many organizations, including PRWeek (Hall of Fame inductee), Public Relations Society of America (“Paul M. Lund Award for Public Service”), PRSA Foundation (“Paladin” Award), New York Women in Communications (“Matrix” Award), Asian Women in Business (“Entrepreneurial Leadership” Award), Working Mother magazine (“Mothering that Works” Award), Girl Scouts of Greater New York (“Women of Distinction” Award), among others.
Although she is no longer working as a PR professional, Patrice serves as Co-Chair of the Diversity Action Alliance, a PR industry coalition of 15 influential organizations committed to action on improving diversity, equity and inclusion in the PR profession. Patrice is also a trustee of the Girl Scouts of Greater New York, Dancing Classrooms and the Phelophepa Train of Hope in South Africa.
Patrice is based in New York City, but “home” is Hawaii, where she was born and raised. Where ever she is, Patrice lives her life with the “Aloha Spirit.”