Rich oversees GLAAD’s Communications department as well as GLAAD’s Press, Talent Relations, News and Rapid Response, and Creative departments. He also leads GLAAD’s social media team, which was recognized as an Official Honoree at the 2020 Webby Awards in the category for “Social: Public Service & Activism.” Ferraro leads much of GLAAD’s behind-the-scenes work with journalists, content creators, social media platforms, and global brands. Since he started at GLAAD in 2008, Ferraro has worked on hundreds of LGBTQ-inclusive media projects and in 2015 he received a Daytime Emmy Award as part of the team behind the MTV and Logo documentary “Laverne Cox Presents: The T Word.” He currently sits on Twitter’s Trust & Safety Council and Facebook’s Network of Support, organizations that provide feedback on LGBTQ policy and inclusion to both platforms. He has advised companies including Delta, P&G, Kellogg’s, Absolut, Bud Light, among many others, on LGBTQ-inclusive advertising and has programmed LGBTQ private events featuring global CEOs during the World Economic Forum Annual Meeting in Davos, Switzerland. He also launched GLAAD’s first LGBTQ-inclusive books for children and families through a partnership with Little Bee Books. He is also an Executive Producer of the GLAAD Media Awards stage show and leads the selection process for the GLAAD Media Award nominees, honorees, and award recipients.
Ferraro recently returned to GLAAD after serving as a Senior Director of Communications and Public Affairs at ViacomCBS. During his time at ViacomCBS, he served as a publicist on several MTV, VH1, and Logo series and specials including RuPaul’s Drag Race, MTV’s True Life, and Logo Documentary Films. He launched Logo’s LGBTQ public affairs department and worked on MTV’s 2016 election campaign which drew attention to issues including immigration, LGBTQ equality, and racial justice. His work on MTV’s Transgender Awareness Week campaign was recognized with a Golden Beacon Award from the Association of Cable Communicators and his work on Logo’s #all50 marriage equality campaign was a finalist for a Cynopsis Social Good Award.
Prior to ViacomCBS, Ferraro spent over six years enhancing and growing GLAAD’s communications and programs departments. He launched GLAAD’s Spirit Day campaign and oversaw media strategy and advocacy for winning work on issues including marriage equality, transgender inclusion in the Miss Universe pageant, the expansion of gender options on Facebook, and the campaign to end the Boy Scouts of America’s ban on gay scouts. He is a frequent voice on LGBTQ issues in the media, having appeared in the Associated Press, The New York Times, The Wall Street Journal, Buzzfeed, Vanity Fair, The Advocate, and on CNN.
He has received an Honorary Mention in PRSA-NY’s 15 Under 35 list, a Global Influencer Fellowship from the United Nations Foundation, was named part of the ‘Next Generation of Stonewall’ by NYC Pride, and was chosen among the Next Generation of LGBTQ Leaders by the Obama White House.
He is a graduate of The George Washington University and a proud native of NYC