Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2021 Judging Results

PRSSA Headquarters received 54 entries for the PRSSA 2021 Bateman Case Study Competition. Of these submissions, eight entries received honorable mention and three were chosen as finalists to present their campaigns to a panel of judges on May 13. The results are below:

Finalists

• California State University, Long Beach
• Loyola University New Orleans
• University of Nebraska – Lincoln (UNL)

Honorable Mentions

• California State University, Fullerton
• Kent State University – Bateman Blue
• Otterbein University
• University of Central Oklahoma – Bronco Blue
• University of Georgia
• University of Nebraska at Omaha
• University of South Carolina
• Washington State University – PRogress

PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.

Judges

• Shanita Baraka Akintonde, MBA, M.Ed., DTM
• Jill Alexander, APR, Fellow PRSA
• Mary Deming Barber, APR, Fellow PRSA
• Annabel Beyra, APR
• David W. Brown
• Gerard F. Corbett, APR, Fellow PRSA
• Amy T. Coward, APR, Fellow PRSA
• Connie Crowther
• Ron Culp, Fellow PRSA
• Anthony W. D’Angelo, APR, Fellow PRSA
• Debbie Davis, APR, Fellow PRSA
• Dawn M. Doty, APR
• Jane Dvorak, APR, Fellow PRSA
• Henry Feintuch
• Patrick Ford
• Lois Foreman-Wernet, APR
• Tom Gable, APR, Fellow PRSA
• Karen Garnik, APR
• Lea-Ann O’Hare Germinder, APR, Fellow PRSA
• Jon Goldberg
• Hatti L. Hamlin, APR, Fellow PRSA
• Stephen D. Iseman, Ph.D., APR, Fellow PRSA
• Gina Pesko Laughlin
• Wilma Ruth King
• Roland King, APR, Fellow PRSA
• Jennifer L. Kramer, APR
• Darius T. Lane
• Lauren Lawson-Zilai
• Kim Marks Malone, APR, Fellow PRSA
• Mickey G. Nall, APR, Fellow PRSA
• Alison Novak, Ph.D.
• Danielle Paleafico
• Judith T. Phair, APR, Fellow PRSA
• Brian Price
• Cheryl Procter-Rogers, APR, Fellow PRSA
• Gemma Puglisi
• Gail E. Rymer, APR, Fellow PRSA
• James M. Shackelford, APR
• Emmanuel Tchividjian
• Scott Thornburg, APR
• Faith Ureel
• Jody Weiss Venturoni

2021 Competition Materials

• Client Announcement
• Timeline
• Rules And Guidelines
• Project Brief
• PRSA Civility Task Force White Paper
• Client Presentation Recording
• Sponsor Presentation Recording
• Intent-to-Enter Form: Deadline Extended Until Wednesday, Nov. 4

Sponsored by

2020 Competition

For the 2020 Bateman Competition, PRSSA partnered with the U.S. Census Bureau, the federal government’s largest statistical agency. The Census Bureau tracks statistical information about the nation’s population and economy.

Participants in the Competition were challenged to develop and implement a comprehensive communications campaign that complements the current communications goals of the 2020 Census and the Integrated Communications Plan.

• Project Brief
• Timeline
• Rules & Guidelines
• Intent-to-Enter Form
• Additional Census Materials
  • 2020 Census Student Journalist Toolkit
  • Half-Page Handout for College Students (Option 1)
  • Half-Page Handout for College Students (Option 2)
  • Handout for College Students
  • Fact sheet for Renters
  • Brochure about Residence Criteria
  • Handout for College Students
  • America Counts Story: College Students Count in 2020 Census
• PRSSA Bateman Competition Client Presentation
  • November 14, 2 p.m. ET (Recording)
• The Census Bureau is hiring for temporary jobs across the country, students can apply online on the jobs page. Please note, you must disclose if you work for the Census Bureau in your entry.

2020 Judging Results

PRSSA Headquarters received 57 entries for the PRSSA 2020 Bateman Case Study Competition. Of these submissions, 14 entries received honorable mention and three presented their campaigns to a panel of judges on May 15. The results are below:

Winner

• First Place: DePaul University — The “A” Team (summary)
• Second Place: University of Florida (summary)
• Third Place: High Point University (summary)

Honorable Mentions

• Ashland University
• Belmont University
• DePaul University — A Sense of Us
• Eastern Illinois University — Eastern Elite
• Kent State — Bateman Gold
• Loyola University New Orleans
• Miami University
• Ohio University
• Syracuse University
• University of Nebraska-Lincoln
• University of Nevada Reno — Battle Born Bateman
• University of Oregon
• University of Wisconsin Oshkosh
• Washington State University

Thank you to all teams for participating. Although this is a Competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets were sent to all teams on Friday, May 8. If you have any questions, please contact Executive Director Jeneen Garcia at jeneen.garcia@prsa.org.

Judges
PRSA/PRSSA would like to thank the judges of the Competition for their time and expertise.

• Jill Alexander, APR, Fellow PRSA
• Arshia Anwer, Ph.D.
• Mary Deming Barber, APR, Fellow PRSA
• Rick Batyko, APR, Fellow PRSA
• Chris Bonelli
• David W. Brown
• Sandy Charet
• Debbie Davis, APR, Fellow PRSA
• Dawn M. Doty, APR
• Sarah Grace Dougherty
• Michael M. Durand
• Mark Dvorak, APR, Fellow PRSA
• Geri Evans, APR, Fellow PRSA
• Henry Feintuch
• Karen Garnik, APR
• Amiso George, APR, Fellow PRSA
• Hatti L. Hamlin, APR, Fellow PRSA
• Jewel Jordan
• Wilma Ruth King
• Sandra Knoesel, APR, Fellow PRSA
• Dean Kruckeberg, Ph.D., APR, Fellow PRSA
• Gina Pesko Laughlin
• Shani Lewis
• Chris Lukach, APR
• Mark McClennan, APR, Fellow PRSA
• Gary McCormick, APR, Fellow PRSA
• Terry Neal
• Alison Novak, Ph.D.
• Hugo Ottolenghi
• Danielle Paleafico
• Judy Parker, APR, Fellow PRSA
• Chad Perry, APR, Fellow PRSA
• Cheryl Procter-Rogers, APR, Fellow PRSA
• Burton Reist
• Laarni Rosca Dacanay
• James M. Shackelford, APR
• Jody Weiss Venturoni
• Larry Weiner, MA, APR, Fellow PRSA

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

• 2019 The PRSA Foundation
• 2018 With Purpose
• 2017 Campaign to Change Direction
• 2016 Student Veterans of America (SVA)
• 2015 Home Matters
• 2014 Fiserv
• 2013 Raising Awareness of the Consequences of Youth Bullying
• 2012 United Way Worldwide
• 2011 Ally Financial
• 2010 U.S. Census Bureau

About the Competition

First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.