Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2022 Competition

We will share an update on the PRSSA 2022 Bateman Competition by the end of September 2021.

2021 Judging Results

PRSSA Headquarters received 54 entries for the PRSSA 2021 Bateman Case Study Competition. Of these submissions, 8 entries received honorable mention and three presented their campaigns to a panel of judges on May 13. The results are below:

Winners

First Place: California State University, Long Beach (summary)
Second Place: University of Nebraska – Lincoln
Third Place: Loyola University New Orleans

Honorable Mentions

California State University, Fullerton
Kent State University – Bateman Blue
Otterbein University
University of Central Oklahoma – Bronco Blue
University of Georgia
University of Nebraska at Omaha
University of South Carolina
Washington State University – PRogress

PRSA/PRSSA would like to thank the judges of the Competition for their time and expertise.

Judges

Shanita Baraka Akintonde, MBA, M.Ed., DTM
Jill Alexander, APR, Fellow PRSA
Sydney Ayers, APR, Fellow PRSA
Mary Deming Barber, APR, Fellow PRSA
Annabel Beyra, APR
David W. Brown
Gerard F. Corbett, APR, Fellow PRSA
Amy T. Coward, APR, Fellow PRSA
Connie Crowther
Ron Culp, Fellow PRSA
Anthony W. D’Angelo, APR, Fellow PRSA
Debbie Davis, APR, Fellow PRSA
Dawn M. Doty, APR
Jane Dvorak, APR, Fellow PRSA
Lisa Ermak Nguyen
Henry Feintuch
Patrick Ford
Lois Foreman-Wernet, APR
Tom Gable, APR, Fellow PRSA
Karen Garnik, APR
Lea-Ann O’Hare Germinder, APR, Fellow PRSA
Jon Goldberg
Hatti L. Hamlin, APR, Fellow PRSA
Stephen D. Iseman, Ph.D., APR, Fellow PRSA
Gina Pesko Laughlin
Heather Radi-Bermudez, APR
Wilma Ruth King
Roland King, APR, Fellow PRSA
Jennifer L. Kramer, APR
Darius T. Lane
Lauren Lawson-Zilai
Kim Marks Malone, APR, Fellow PRSA
Mickey G. Nall, APR, Fellow PRSA
Alison Novak, Ph.D.
Danielle Paleafico
Scott Pansky
Judith T. Phair, APR, Fellow PRSA
Brian Price
Cheryl Procter-Rogers, APR, Fellow PRSA
Gemma Puglisi
Gail E. Rymer, APR, Fellow PRSA
Gary Saffitz
James M. Shackelford, APR
Emmanuel Tchividjian
Scott Thornburg, APR
Faith Ureel
Jody Weiss Venturoni

2021 Competition Materials

Client Announcement
Timeline
Rules And Guidelines
Project Brief
PRSA Civility Task Force White Paper
Client Presentation Recording
Sponsor Presentation Recording
Intent-to-Enter Form: Deadline Extended Until Wednesday, Nov. 4

2020 Competition

For the 2020 Bateman Competition, PRSSA partnered with the U.S. Census Bureau, the federal government’s largest statistical agency. The Census Bureau tracks statistical information about the nation’s population and economy.

Participants in the Competition were challenged to develop and implement a comprehensive communications campaign that complements the current communications goals of the 2020 Census and the Integrated Communications Plan.

Project Brief
Timeline
Rules & Guidelines
Intent-to-Enter Form
Additional Census Materials
PRSSA Bateman Competition Client Presentation
- November 14, 2 p.m. ET (Recording)
The Census Bureau is hiring for temporary jobs across the country, students can apply online on the jobs page. Please note, you must disclose if you work for the Census Bureau in your entry.

2020 Judging Results

PRSSA Headquarters received 57 entries for the PRSSA 2020 Bateman Case Study Competition. Of these submissions, 14 entries received honorable mention and three presented their campaigns to a panel of judges on May 15. The results are below:

Winner

First Place: DePaul University — The “A” Team (summary)
Second Place: University of Florida (summary)
Third Place: High Point University (summary)

Honorable Mentions

Ashland University
Belmont University
DePaul University — A Sense of Us
Eastern Illinois University — Eastern Elite
Kent State — Bateman Gold
Loyola University New Orleans
Miami University
Ohio University
Syracuse University
University of Nebraska-Lincoln
University of Nevada Reno — Battle Born Bateman
University of Oregon
University of Wisconsin Oshkosh
Washington State University

Thank you to all teams for participating. Although this is a Competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets were sent to all teams on Friday, May 8. If you have any questions, please contact Executive Director Jeneen Garcia at jeneen.garcia@prsa.org.

Judges
PRSA/PRSSA would like to thank the judges of the Competition for their time and expertise.

Jill Alexander, APR, Fellow PRSA
Arshia Anwer, Ph.D.
Mary Deming Barber, APR, Fellow PRSA
Rick Batyko, APR, Fellow PRSA
Chris Bonelli
David W. Brown
Sandy Charet
Debbie Davis, APR, Fellow PRSA
Dawn M. Doty, APR
Sarah Grace Dougherty
Michael M. Durand
Mark Dvorak, APR, Fellow PRSA
Geri Evans, APR, Fellow PRSA
Henry Feintuch
Karen Garnik, APR
Amiso George, APR, Fellow PRSA
Hatti L. Hamlin, APR, Fellow PRSA
Jewel Jordan
Wilma Ruth King
Sandra Knoesel, APR, Fellow PRSA
Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Gina Pesko Laughlin
Shani Lewis
Chris Lukach, APR
Mark McClennan, APR, Fellow PRSA
Gary McCormick, APR, Fellow PRSA
Terry Neal
Alison Novak, Ph.D.
Hugo Ottolenghi
Danielle Paleafico
Judy Parker, APR, Fellow PRSA
Chad Perry, APR, Fellow PRSA
Cheryl Procter-Rogers, APR, Fellow PRSA
Burton Reist
Laarni Rosca Dacanay
James M. Shackelford, APR
Jody Weiss Venturoni
Larry Weiner, MA, APR, Fellow PRSA

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

2019 The PRSA Foundation
2018 With Purpose
2017 Campaign to Change Direction
2016 Student Veterans of America (SVA)
2015 Home Matters
2014 Fiserv
2013 Raising Awareness of the Consequences of Youth Bullying
2012 United Way Worldwide
2011 Ally Financial
2010 U.S. Census Bureau

About the Competition

First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.

Bateman Competition